pictures + words

Moodboard

“Think of my moodboard as a scrapbook filled with little pieces of me gathered over time. A peek inside my artist’s sketchbook and my writer’s journal. Creativity in the raw.” - AJ Schultz

Since Day One

From Day One, I wanted to know all the secrets about the homecoming mum tradition. Ask all the why’s, and get all the answers. Until there was nothing left unsaid. No moment unnoticed or underappreciated.

Read More
Amy Schultz
Second Life

Under my tent I learned what it meant to be a working artist. To watch people walk by without a glance, and to hear personal stories from people who were moved to tears by my work…

Read More
Amy Schultz
I’m in Edna mode

Years from now, I’ll look back at photos of me in my Edna Mode glasses and laugh, but I’ll also remember the superpowers I had back in 2024 and marvel at how small they seem by future-me standards. Edna wouldn’t have it any other way, because she never stops creating and never stops believing and never stops evolving into an even more fabulous version of herself.

Read More
Amy Schultz
Shifting Gears: Finding Energy through Reengagement

I’m here to advocate for coasting from time to time. Because coasting isn’t sitting still. It’s forward motion. Effortless progress. Most importantly, coasting can allow you time to rebuild energy so you can start pedaling again. Like the relationship between potential and kinetic energy: within movement there’s potential, and within potential there is movement.

Read More
Amy Schultz
Let's All Go Dance

To my surprise, I discovered that being bad at ballroom dancing doesn’t matter. With so few places left in the country to cha-cha-cha, dancers of all kinds and skill levels are welcomed with eager, open arms. Everyone who tries is adorable, and anyone who’s pretty good is amazing. It’s a happy place, that dance floor.

Read More
Amy Schultz
Hearts and Mindfulness

“If I can see you, I can hear you.” If you want it to be, this could be a message to the world. It might also be a fundamental tool for practicing mindfulness. To me, it’s just helping my sweetie and me spend more minutes in the day looking into each other’s eyes.

Read More
Amy Schultz
Unpacking Back to School

If only I could speak with the world’s greatest authorities on the pandemic, but they just need a little more time to process. They are in grade school right now, living through it.

Read More
Amy Schultz
From Sea to Shining Sea

We’re like a group of kids perched on the side of a swimming pool: some are diving in gracefully, some are still testing the water temperature, others are tip-toeing in one step at a time, and others are taking the cannonball approach: spuh-LASH! There is no one right way to get back in the swim.

Read More
Amy Schultz
One More Hug for Cousin Irwin

Irwin and my Dad were first cousins, and while they saw each other only occasionally because they lived far apart, they had an incredibly strong bond. They laughed just alike, requiring lots of oxygen at first then later handkerchiefs to dry their guffaw-induced tears.

Read More
Amy Schultz
Grounded in Joy

May is nature. May is flavor. May is community. May is new beginnings. Because in May there’s nearly no chance of winter coming back, I will frivolously buy at least one new sundress because I know I’m going to go outside and enjoy the beautiful weather. To sum it up, May is grounded in joy.

Read More
Amy Schultz
As Luck Would Have It

Simply by paying attention, people start interpreting more things that go their way as being “lucky.” But what if they paid attention to every conspiracy that happens to them? Or curse? Or blessing? Or miracle? In this way, you do make your own reality. If you look for luck, it’s there. So are conspiracies, curses, blessings, or miracles. I say, let’s all look for the good stuff.

Read More
Amy Schultz
The Pull

What I can grasp, dear Judy, is that in a world of jumpy attention spans and relationships with fine print, you are the real deal and so is your legacy. You can’t manufacture your kind of love nor can you fully measure its impact.

Read More
Amy Schultz