Big Bertha had always produced olfactory bedlam, but one day we smelled something new.
Sniff, sniff. Something’s burning.
Each art festival I've participated in shares an uncanny resemblance to a circus coming to town. Ringmaster, tents, (artistic) wonders to behold, the audience ... and lest we forget, the clown car.
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If you ever decide to do something that’s “out of character” for you, think about your soft opening.
In other words, how will you launch before you launch?